About Ranjha Attire

Ranjha Attire is a women-led fashion brand founded by the visionary entrepreneur Nida Inayat in 2022. Based in Pakistan, Ranjha Attire is more than just a fashion label; it is a movement dedicated to empowering rural women by showcasing their exceptional handcraft skills to the world. The company specializes in creating exquisite women’s attire, including formal wear, casual wear, party wear, and traditional outfits, all designed with a blend of modern aesthetics and cultural heritage.

Recently, Ranjha Attire has expanded its product line to include handmade jewelry, further highlighting the artistry of rural women. The brand is committed to sustainability, using environmentally friendly fabrics and ethical production practices.

Ranjha Attire operates primarily as an online business, catering to a global audience that values unique, handcrafted, and socially responsible fashion.

Our Vision

At Ranjha Attire, we envision a world where the artistry and craftsmanship of rural women are celebrated globally, empowering them with economic independence while preserving cultural heritage. Our goal is to become a leading sustainable fashion brand that blends traditional craftsmanship with contemporary design, promotes ethical practices, and contributes to the economic growth of Pakistan by fostering opportunities for women in the fashion industry.

Our Mission

At Ranjha Attire, our mission is to empower rural women by showcasing their exceptional craftsmanship through our unique, high-quality apparel and accessories. We are dedicated to offering fashion that seamlessly blends tradition with modernity while supporting rural artisans. Through our commitment to sustainable livelihoods, cultural preservation, and economic development, we strive to create lasting impact. Every purchase at Ranjha Attire is a step toward empowering women and celebrating their invaluable skills.

Product Range

Formal Women’s Attire

Elegant and sophisticated outfits designed for professional settings, featuring intricate embroidery and modern cuts.

Casual Women’s Attire

Comfortable yet stylish everyday wear that combines traditional motifs with contemporary designs.

Party Wear

Glamorous and eye-catching outfits perfect for special occasions, adorned with hand-stitched embellishments.

Traditional Women’s Attire

Timeless pieces that celebrate Pakistan’s rich cultural heritage, including shalwar kameez, lehengas, and sarees.

Handmade Jewelry

Unique and artistic jewelry pieces crafted by rural women, adding a touch of tradition to modern outfits.

Empowering Rural Women

At the heart of Ranjha Attire’s mission is the empowerment of rural women.
The company collaborates with women artisans from remote areas of Pakistan, providing them with training, fair wages, and a platform to showcase their skills.
Through this initiative, Ranjha Attire not only preserves traditional crafts but also creates opportunities for women to become financially independent and contribute to their communities.

Leave a message

Phone Number

+92 308 1051482

Email us

nida@ranjhaattire.com

Corporate office

Office # 8 , Street 6 Abdullahpur Faisalabad Pakistan